Comms and media training for progressives ahead of Alberta’s referendum

As Alberta heads toward the 2026 referendum, progressive organizations will be navigating a fast-moving communications environment. Whether you’re speaking with reporters or responding to misinformation online, being prepared can make all the difference.

This August, we’re offering two practical online Upskill sessions designed specifically for progressive organizations like unions, charities, foundations, First Nations, nonprofits and other advocacy groups looking to make an impact during the referendum.

Media Relations for Impact

Tuesday, Aug. 25 | 12-1:30 pm MT

If a journalist calls tomorrow, would you be ready?

This session will help you build confidence for interviews, media pitches and high-pressure moments. We’ll cover how to develop clear messages, navigate media opportunities and avoid common pitfalls so you can represent your organization with confidence.

Register here

Combatting Mis and Disinformation

Thursday, Aug. 27 | 12-1:30 pm MT

Misinformation is spreading faster than ever — and not everyone online is playing by the same rules.

In this practical workshop, you’ll learn strategies to respond to viral misinformation, correct false narratives, and protect your organization’s reputation. We’ll explore tools for responding in real time while maintaining trust with your audiences in an increasingly complex digital environment.

Register here

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Whether you’re part of a campaign, a union, a nonprofit or a community organization, these sessions are designed to give you practical skills you can put to work immediately.

We hope you’ll join us this August as we prepare for the months ahead.